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Read entire article HERE.
" They’ll also have to be people willing to pay BMW prices for a Chevy. The biggest challenge for Chevrolet may be in finding those upmarket customers. According to Edmunds.com, only 13 percent of new vehicles sold this year cost more than $40,000 (not including incentives). J.D. Power & Associates in its 2010 Initial Quality Study said that 15 percent of new vehicle sales (excluding exotics) were of cars with a suggested retail price of $40,000 and above."
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Note: Count me out.
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